{"id":230,"date":"2022-06-06T14:52:04","date_gmt":"2022-06-06T14:52:04","guid":{"rendered":"https:\/\/www.wigtan.com\/?p=230"},"modified":"2026-02-28T03:26:08","modified_gmt":"2026-02-28T03:26:08","slug":"bronner-bros-celebrates-70-years-of-worldwide-beauty","status":"publish","type":"post","link":"https:\/\/www.wigtan.com\/?p=230","title":{"rendered":"Bronner Bros. celebrates 70 years of worldwide beauty"},"content":{"rendered":"

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Atlanta masterstylist Colette B. Alexander (center) demos 2017’s edgiest cuts at the Bronner Bros. mid-winter international show in the United States. Photos by J Coles\/@jcolesstudio<\/p>\n

Candace Morrow reports from Georgia\u2019s global beauty show<\/strong><\/p>\n

Cotton candy-coloured coiffures and razor-edged haircuts dominated Bronner Bros. International Beauty Show held Feb. 11-13 in the United State\u2019s Atlanta, Georgia.<\/p>\n

\u201cThis year is all about cuts, colours, relaxers and lighteners \u2014 all in one,\u201d said professional stylist David Bechet of High Maintenance Salon in Baton Rouge, Lousiana, which carries CHI hair care products. \u201cWe\u2019re here with CHI Deep Brilliance, a line that allows highly textured clients to relax, colour and lighten in one process that protects hair, not damage it.\u201d<\/p>\n

The mid-winter show \u2014 dubbed the nation\u2019s largest and best multicultural beauty show \u2014 featured more than 300 hair and beauty companies and more than 100 educational classes at downtown\u2019s Georgia World Congress Center.<\/p>\n

Hair enthusiasts, celebrities, stylists and educators from around the globe donned vibrant hues and haute hairdos. Participants experienced live beauty demos, world-famous barber battles and hands-on technique sessions during the three-day event, too.<\/p>\n

Natural hair and loc lovers showed up and showed out as well with creative beaded and bantu-knotted looks. And the doja cat wig Queen of Natural\u2019s and Jamaican Mango & Lime\u2019s national platform artist, Mz Lady Lox, wowed with a crimson-tiered dreadlock updo that actually rotated. Yeah, really.<\/p>\n

The extravagant hair event has stood the test of beauty show time since 1947. The original Bronner Brothers, Nathaniel Bronner Sr. and Arthur Bronner Sr., held their first Bronner Bros. Beauty Show at a local Atlanta Youth Men\u2019s Christian Association.<\/p>\n

It grew from 300 stylists to more than 30,000 barbers, stylists, estheticians, nail technicians and students. Today, Nathaniel Bronner Sr.\u2019s youngest son, James Bronner, serves as the show director.<\/p>\n

Attendees have never seen the same hairstyle twice throughout the decades. Atlanta masterstylist Colette B. Alexander guaranteed it from her demo booth.<\/p>\n

\u201cYou can\u2019t duplicate my cuts,\u201d said the skilled educator, who placed second in the 2014 Bronner Bros. speed cutting competition. \u201cIt\u2019s a roller set technique \u2014 one that brings out the feistiness in my clients.\u201d<\/p>\n

Since innovative cuts and psychedelic colours set the tone for 2017 at Bronner Bros. and will continue to emerge on runways, in entertainment and along streets, Alexander offers this advice to those wanting to live on the “cutting” edge:<\/p>\n

\u201cIf you decide to colour or cut your hair, you\u2019ve got to have confidence in the look,\u201d she said. \u201cIt doesn\u2019t matter what size your head is, don\u2019t let the cut wear you.\u201d<\/p>\n

For more Bronner Bros., hair and beauty coverage from Candace Dantes, a.k.a. Cowgirl Candace, click here.<\/p>\n

bbh.com writers<\/strong>Dos & Don\u2019ts: Beach bummin\u2019 with dreadlocks<\/strong>4 types of geek glasses that fashionably frame your face<\/strong>Q&A: Fiona Compton<\/strong>Bronner Bros. 2020: The ultimate beauty experience<\/strong>7 perks to whippin’ fierce, curly locs throughout 2018<\/strong>
(wig lace tint) (grey pixie wig) (wigo south) <\/p>\n","protected":false},"excerpt":{"rendered":"

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